Ruby Media worked in tandem with the marketing team of HSSC to create a series of 3 product videos that promoted their Citadel boiler and the differentiators that it brings to the industry for contractors. The boiler saves contractors time, money, and installation headaches by coming preassembled with standard components. The Ruby Media team worked with stock assets and the assets HSSC had on hand already from previous marketing efforts to bring this video to life. HSSC utilized the final product in their organic social media feeds to provide informative content to their audience and begin making efforts to increase engagement on their platforms.