If you’re like most small businesses you probably don’t have the support of a marketing agency or in-house team to call upon when needed. But, without those resources at the ready how can you go about distributing your content? Should you look at traditional channels like TV commercials? Digital platforms such as social media? Paid advertising on YouTube and Facebook? The answer depends on your goals and the content you are creating.
Youtube
Any video created for your business should be uploaded to a Youtube channel. Not only is it accessible to the public directly on YouTube’s platform, but the link can also then be used to display the video on your website or in organic social posts. When adding it to YouTube you also create the option of running the video as an ad on the platform.This allows you to target interests and similar channels to your industry to ensure your ad is shown to the right audience. In addition to these benefits, when you utilize YouTube on your website Google also prefers that to other platforms such as Vimeo. This then helps boost the SEO of your website when adding the content to the homepage or other page of your site.
Social Media Platforms
For distributing video content on social media, there are a couple of ways to do it. The most straightforward method is to link to the video on your website to help convert users that engage with your post into customers. The second is to have a version of the video that is in the correct format for that social platform and posting the video itself as organic posts. Finally, the third method is to run the video as an ad on the platform. According to Wyzowl, on average people watch 17 hours of video content per week. That means that you have 17 hours of opportunity per person, per week, to get in front of your audience.
Traditional Media
Putting new digital methods of distribution aside, TV commercials are still here and still can be effective depending on your goals. They will not have the same direct approach that social media ads or YouTube ads will have, but if a high volume approach with the goal of widespread exposure across a wider demographic is right for your business then TV commercials may be the ticket. TV can still be effective for general brand awareness campaigns and exposure in a targeted market. For instance, a new HVAC company in the Lancaster area that wants to generate business beyond word of mouth referrals can do so using TV. TV commercials aren’t for every business or every marketing campaign but they still serve a purpose and can provide a business with a lot of additional exposure and eyes on their brand.
Knowing which distribution channel is best for your business is crucial to your marketing success. You want to be on the cutting edge of your industry and understanding the benefits of video marketing and organic content is a part of that. Ruby Media is on the forefront of modern video marketing methods so that you don’t have to be. We help you stay ahead of the competition by sharing our expertise and telling your brand’s message to the world.
Contact us today!